Aisle is a dating app that has gained popularity in India and among the South Asian diaspora due to its unique approach to understanding and appreciating cultural sensitivities. It was the second-most downloaded dating app in India in 2020 and is known for its success in the "high-intent" dating space. This means that Aisle is focused on helping users find serious and meaningful relationships rather than casual hookups.
One of the key features of Aisle is its appreciation for diversity. The app takes into account the cultural nuances and choices that are important to Indian and South Asian individuals, such as mother tongue and faith, when matching users. This is made possible through a proprietary algorithm that ensures users are connected with compatible matches.
Aisle also prioritizes women by giving them the "driving wheel" in the dating process. The app has seen a 40% increase in female users in the first half of 2021 compared to the same period in 2020. Women are encouraged to take the lead and send "Invites" to profiles they are interested in, which serves as a conversation starter.
The app also offers a feature called "Settle Down" which helps users determine if their match is on the same page when it comes to settling down in a serious relationship. Additionally, Aisle offers a premium in-app service called "Concierge" which gives users access to unlimited likes, invites, and a profile badge to help them find a serious match quickly.
Aisle also has a unique feature called "Exclusivity" which measures the exclusivity of a match by showing how many people they have interacted with in the last three days. This can help users gauge the level of interest and commitment from their match.
In addition to these features, Aisle also shares success stories of couples who have met through the app on their blog, showcasing the app's effectiveness in helping users find love. The app also offers in-app purchases such as "Aisle Plus" and "Aisle Premium" for additional features and benefits.
Aisle has been featured in notable publications such as Forbes and YourStory, solidifying its reputation as a top dating app in India and among the South Asian community. With its unique approach and focus on serious relationships, Aisle continues to grow and help individuals find their perfect match.